Does Facebook use sensitive data for advertising purposes?

Facebook Use of Sensitive Data for Advertising in Europe

The upcoming European General Data Protection Regulation (GDPR) prohibits the processing and exploitation of some categories of personal data (health, political orientation, sexual preferences, religious beliefs, ethnic origin, etc.) due to the obvious privacy risks that may be derived from a malicious use of such type of information. These categories are referred to as sensitive personal data....

Medical students’ use of Facebook for educational purposes

Medical students use Facebook to interact with one another both socially and educationally. This study investigates how medical students in a UK medical school use Facebook to support their learning. In particular, it identifies the nature of their educational activities, and details their experiences of using an educational Facebook group. Twenty-four medical students who self-identified as be...

The Use of Facebook in Recruiting Participants for Health Research Purposes: A Systematic Review.

BACKGROUND Social media is a popular online tool that allows users to communicate and exchange information. It allows digital content such as pictures, videos and websites to be shared, discussed, republished and endorsed by its users, their friends and businesses. Adverts can be posted and promoted to specific target audiences by demographics such as region, age or gender. Recruiting for healt...

Does Political Advertising Persuade?

Well over $1 billion was spent on televised political advertising in the U.S. in 2004. Given the ubiquity of the 30 second spot, one might presume that ads must affect viewers’ vote choices. Somewhat surprisingly, though, scholars have yet to make much progress in confirming this claim. In this paper, we leverage a comprehensive dataset that tracks political ads in the nation’s top media market...

Inequalities in Facebook use